First it is important we learn about this concept called the ‘media’. Media simply refers to a mass way of communicating to people; this can be done via television, radio and the likes. Several years ago this was only possible via town criers, technology later came into play and radios & TVs were subsequently introduced. In this digital age, mass communication is in a very diverse form, with the use of Social media, podcasts, live streaming and blogs. However, advertisements have now taken a different dimension entirely.
Although traditional media still remains integral but it is being challenged by the fast-paced digital media. This has caused both the old and new school entrepreneurs to ask; “how can we keep up with this fast paced ever changing internet?”
The digital media is a lot different from the traditional media in so many ways. For example, the way we get information is different. Years ago, everyone depended on televisions and newspapers to stay current, now with just one click on our smart phones, we are provided with the latest news as they happen. We no longer need to wait for the next evening to know who a football team signed last night, we now follow transfers live! Information is now passed across faster than the speed of light, the digital media has totally revolutionized the speed at which information is passed across and has made it much easier than some years back.
Advertisements is one sector that has rapidly evolved, advertisements are being run a lot less like in the past. Today, many companies and organisations have welcomed the digital way of advertising which involves creating content that is easily accessible to the desired targeted audience via social media, search engines, banner ads and even blog post. Advertisements these days are much less about just interrupting audience in the middle of their favourite movie series on TV or in the middle of an interesting newspaper article. Inbound marketing requires being that ‘interesting thing’ your audience are looking for. Many digital media adverts are much like a ‘soft sell’ sales tactic which seeks to provide prospects valuable and helpful information while leaving them with the responsibility of making a purchase or not.
Television, radio and print publications have now proven to be a one-way street although it is somewhat relevant. The old media broadcasts all adverts to the general public including people it would be of no benefit to. More so, it is very costly.
Start-up companies no longer have to worry about how to raise money to advertise. Facebook, Twitter, Instagram as well as Google AdWords etc have offered them cheaper and a more streamlined way to advertise their products or services. It is much easier to advertise online than on mainstream media, it takes just a website and also a good social media strategy.
Today many newspapers have been forced to go digital, some others have been forced to relief many of their staffs of their duties because of the decreased sales of their newspapers. In this digital age, companies cannot afford to neglect the digital space, years back, some companies did not encourage social media and simply did not see the need for having an online presence, today it is a prerequisite for every business.
The digital age has simply transformed the media, people are now in the know, everyone is aware of the entire on goings all over the world hence we are in the digital age.
As technology evolves, as banking has also evolved where we can now make transactions in our comfort, the media also has evolved and we must keep up. The question now is; are you evolving?